Behind every solid idea that’s primed for success is a slew of research. From who it’s for to your “why,” every question you ask paves the way for actionable steps.
Generative research is defined as a method of research that helps companies to develop a deeper understanding of users in order to find opportunities for solutions and innovation.
The goal of generative research is to look to the world around you to find opportunities for solutions and innovation. These solutions could be new products or experiences or they could be an update or improvement to an existing one.
In order to identify new and innovative solutions, you must define the problem you are trying to solve. This requires you to truly understand how people live, including their environments, behaviors, attitudes/opinions, and perceptions.
If you and your company are interested on this methodology don't hesitate on contact me.
